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These Are The Top 10 Brands In The Whole Wide World
For five years, the people at BrandZ (you know they’re in branding because of the “Z”) have been evaluating customer opinion and awareness of various global brands, and then putting a dollar value on...
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Which Food Brands Are You Most Loyal To?
I don’t know about you, but when I go to a diner and the ketchup on the table isn’t my brand — it rhymes with “Heinz” — or if it’s something calling itself “catsup,” I know I won’t be ordering anything...
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Arby's Is Expanding To Supermarket Shelves
Although the Arby’s spokeswoman who talked to the website Nation’s Restaurant News wouldn’t give specifics, she confirmed that in the near future you might see “packaged Arby’s items” in your grocery...
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Consumers Have More Trust In Companies That Tweet
A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted...
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Which Products Do You Always Go Generic For?
Last month, we asked readers to tell us which food brands had earned their undying loyalty. Now it’s time to go the other way and take a look at those products — not just food this time — that you only...
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Consumers Hate Facebook As Much As Airlines, Cable Companies
Has Facebook’s ongoing foolishness with privacy settings, fine print, and advertising taken its toll on the brand? According to The American Customer Satisfaction Index’s E-Business Report, Facebook...
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"Elite" Shoppers Ignore Logos, Focus On Subtle Signals
Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past...
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Louis Vuitton Tattoo Sleeve Takes Brand Loyalty Too Far
This is a picture of some cool guy who got a Louis Vuitton tattoo sleeve (that’s what it’s called when you have tattoos all up and down your arm and ending at your wrist, like a sleeve might)....
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MRI Shows Apple Stimulates Fan's Brain Like Religion
Apple fanboys are sometimes referred to as “zealots” or “fanatics” in terms of their devotion to their beloved brand and the intensity with which they defend it and proselytize its virtues. Especially...
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Protect Your Brand From Becoming A .XXX Domain
Recently the Internet Corporation for Assigned Names and Numbers (ICANN), who are the guys who decide all sorts of things about how website addresses work, approved the creation of a new .xxx domain....
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Is Brand Perception Tricking Our Brains Into Not Thinking About What We’re...
(Paxton Holley)Most of us have seen hidden-camera tricks where some unwitting subject raves about what they are eating because they have been told it’s a certain brand or from a well-regarded...
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Prediction: 10 Brands That Might Disappear In 2015
(Molly)Every year, 24/7 Wall Street looks around the American business landscape and makes a list of ten brands that they think are doomed. The list includes corporations, retail chains, and product...
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The Dodge Brothers Weren’t Ford Employees; Died Long Before The Challenger &...
In a series of recent ads exploring the creation and evolution of Dodge and its famous Challenger and Charger models, the car maker harkens all the way back to its origins as the Dodge Brothers Company...
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Report: AT&T Wireless Program To Let Subscribers Get Free Data From Advertisers
(Mike Mozart) Data is a precious resource for mobile consumers and the wireless companies that serve them. The two are always in a trade-off: data caps, overage pricing, unlimited plans, zero-rating…...
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Facebook Launches Feature That Lets Users And Businesses Message Each Other
Everlane is one of two brands that Facebook tested Messenger capabilities with; now other businesses will have the option, too.After Facebook announced in March that it’d be launching a pilot program...
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Will Mega Beer Merger Lead To Higher Prices & Fewer Choices For Consumers?
With a $104.2 billion merger agreed to in principle, beer giants Anheuser-Busch InBev and SABMiller could be walking down the aisle soon, creating a company that provides nearly 70% of the beer sold...
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Amazon May Launch Its Own Clothing Brand To Offer More Options For Customers
Back in May, Amazon announced it was toying with the idea of creating its own house brand for everyday items like cereal and diapers. Not content to just stay in your cabinets, the e-commerce giant is...
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Twitter Reportedly Working On Platform That Turns Users’ Tweets Into Ads
Take a quick look at Twitter at any given time and you’re sure to see a slew of brands, or celebrities and other influencers, shilling products and services with short 140-character messages. While...
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Hilton Targeting Young, Budget-Conscious Travelers With New “Tru” Hotel Brand
The long list of hotels operating under the Hilton brand will be growing by one this year: joining the likes of Hilton Garden Inn, Hampton Inn, Homewood Suites, and Home2 Suites is new, budget- and...
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See Ya, Scion: Toyota To Absorb Youth-Focused Brand After 13 Years
Starting later this year, Scion will join a long list of vehicle brands — think Mercury, Pontiac, Oldsmobile, Saturn — in the dustbin of history, as Toyota plans to end production of the brand after...
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